Sheena loves gold. She wears gold everyday and by gold we mean “real gold.” Her 18kt gold ring is her pride and joy, a daily accessory she wants to wear all the time. But there’s a catch.
Sheena keeps taking it off, when she’s doing the dishes, taking a shower, or even heading out for a trip. Why?
She’s worried. Will it get scratched? Will it lose its shine? What if it gets stolen?
And just like that, her favourite ring spends more time in a drawer than on her finger.
But then Sheena came across 9kt gold and she realised, it is the better alternative for everyday wear. Courtesy? The same shine, durability and affordability of 9kt gold. Now she proudly flaunts her shining 9kt gold ring by Ivana and wears it all the time. Be like Sheena.
What is 9kt gold?
First things first, 9kt gold is REAL GOLD-not gold-plated, not “fake”, not “cheap.” It is, in fact, a more practical gold for everyday wear that is a mix of 37.5% pure gold and 62.5% other alloy metals like silver, copper or zinc. It is the best everyday gold jewellery that is more durable and affordable.
To sum up, 9kt gold is-
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More durable than higher-karat gold
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More affordable without compromising on quality
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Less prone to scratches and dents
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Ideal for rings, chains, and bracelets you wear every day
Why 9kt Gold Is the Best Choice for Everyday Jewellery
Here’s why 9kt gold is becoming the go-to for women (and men!) who want their jewellery to keep up with their lives:
Stronger & More Durable
Unlike 18kt or 22kt gold, which are softer due to higher gold content, 9kt gold is tougher and more resistant to wear and tear. This makes it perfect for daily activities—washing hands, cooking, traveling, you name it.
Affordable Luxury
Because 9kt gold contains less pure gold, it comes with a lower price tag—but don’t let that fool you. It still offers the look and feel of gold, just with better practicality. You can build your gold collection without breaking the bank.
Low-Maintenance Beauty
One of the biggest everyday jewellery concerns is tarnishing or losing shine. 9kt gold, thanks to its alloy composition, is less likely to scratch or bend, so it stays beautiful longer—even with minimal maintenance.
Safe & Skin-Friendly
Real gold is hypoallergenic, and 9kt gold, when made with high-quality alloys like those used by Ivana, remains gentle on sensitive skin. So you can wear it every day without irritation.
9kt Gold vs. 18kt Gold: Which One Should You Choose?
|
Feature |
9kt Gold |
18kt Gold |
|
Gold Content |
37.5% pure gold |
75% pure gold |
|
Durability |
High – ideal for daily wear |
Softer – better for occasional wear |
|
Price |
More affordable |
Significantly more expensive |
|
Appearance |
Slightly paler but still golden |
Richer, more yellow hue |
|
Everyday Friendly |
Yes |
High-maintenance for daily use |
Final Thoughts
If you’re like Sheena, constantly on the go and simply want to invest in practical, real gold jewellery, 9kt gold is a smart, stress-free choice. It’s stylish, strong, and affordable, everything you want in your daily accessories.
At Ivana, we design 9kt gold jewellery that’s made to be lived in. So you can wear your favourite pieces every day, without any worries.
Because real gold shouldn’t live in your drawer. It should live with you.
