Wear What's Real.
Wear What's Real.

Wear What's Real.

Born in 2023 from the Jindal Group's legacy, Ivana Jewels is India's leading lab-grown diamond brand.

Ivana offers certified, conflict-free diamonds in hallmarked gold — designed for every occasion, every woman, and every budget. From solitaire engagement rings to everyday studs, each piece is crafted in-house and backed by a lifetime buyback promise.

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Real Diamonds.
Real Story.

We make IGI & SGL certified diamonds set in hallmarked gold; Real diamonds, Grown responsibly, Priced honestly.

Where It Started. Where It Stands.

Ivana Jewels started with one idea, real diamond jewellery shouldn't require a compromise on price, ethics, or access. We began in Surat with our own manufacturing facility and a small team. No middlemen. Just certified diamonds, made by us, sold directly to you.

Three years later,

2023

Foundation

Founded in Surat by Ayushi Jindal, backed by the Jindal Group's legacy.

2025

Early Rise

6 showrooms opened — Mumbai, Delhi, Ahmedabad, Nagpur, Noida, Mohali.

2026

Rapid Expansion

Expanded to Lajpat Nagar, Pune, Thane & Hyderabad. 11 stores. Still growing.

Where It Started. Where It Stands.

11

Retail
Stores

10+

Cities
Across India

750+

Deliveries
Worldwide

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Built on three things

OUR PHILOSOPHY

Built on three things

REALChemically identical to mined diamonds. Same fire, same hardness, same forever.
HONESTWe own our manufacturing. No middlemen, no inflated mark-ups.
CONSIDEREDEvery piece handcrafted, IGI/SGL certified, built to wear for life.

The Ivana Promises

14/18kt Gold Hallmarked

Secured and Insured Shipping

Lifetime Buyback & Exchange

IGI/SGL Certified Lab Grown Diamonds

Lifetime Warranty

Crafted in-house, by design

Most jewellery brands assemble. We make.

From sourcing certified lab-grown diamonds to the final polish, every step happens under our own roof. That control is what lets us hold a higher standard of finish, answer for the quality of every stone, and offer genuine fine jewellery at a price that feels fair rather than inflated.

It also means that when you choose something bespoke, you are working with the people who actually make it. Our customisation studio helps you shape pieces around your own moments, whether an engagement, an anniversary, or a milestone that deserves to be marked in something permanent.

How Lab-Grown Diamonds Are Made

Lab-grown diamonds mirror the brilliance of mined diamonds, blending nature with innovation. Watch the process below to see how a real diamond takes shape in a matter of weeks rather than over millions of years.

Why Choose Lab-Grown Diamonds?

01

Sustainable

Sustainable

Smaller Environmental Footprint, Minimal Impact on our Planet

02

Ethical

Ethical

Responsible Sourcing, Fair Labour Practices

03

Affordable

Affordable

Efficient Production, Exceptional Value, More Accessible

04

Unmatched

Unmatched

Brilliance, Fire, and Durability—Identical and Indistinguishable.

A note from our founder

Ayushi Jindal

"Diamonds have always meant something: a beginning, a milestone, a promise kept. Yet the way they reached us rarely matched the meaning we gave them.

I started Ivana in 2023 to change that. I wanted to build a house where every diamond is a real diamond, grown rather than mined, certified rather than assumed, and priced for what it is rather than what tradition decided it should cost. Because we own our manufacturing from start to finish, nothing is hidden in the mark-up. What you pay for is craftsmanship and the design itself.

This is fine jewellery without the asterisks. I hope you feel the difference the moment you put it on."

Ayushi Jindal

Founder, Ivana Jewels

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Frequently Asked Questions

Who founded Ivana Jewels?

Ivana Jewels was founded in 2023 by Ayushi Jindal, with a focus on lab grown diamond jewellery that is real, honest, and considered.

What makes Ivana different from other jewellers?

Ivana doesn’t just outsource; we also own and run our manufacturing. This means honest pricing with no middlemen and full control over quality.

Are Ivana's diamonds real diamonds?

Yes. Ivana's lab-grown diamonds are chemically and optically identical to mined diamonds, with the same fire, hardness, and durability. The only difference is that they are grown rather than mined.

Where can I buy Ivana jewellery?

Online at ivanajewels.com, or in person at Ivana stores in Delhi, Mumbai, Noida, Nagpur, Pune, Thane, Surat, Chandigarh, Ahmedabad, and Hyderabad. Virtual appointments and home trials are also available.

Are Ivana's diamonds certified?

Yes. Every lab-grown diamond is IGI or SGL certified, and the gold is 14kt or 18kt, fully hallmarked.

Is customization available?

Yes. Ivana offers complete customisation.Share a design reference or an idea, and our team crafts it, set with IGI/SGL certified lab-grown diamonds in hallmarked 14/18kt gold. Book a virtual appointment or visit any Ivana store to begin.