Introduction
Jewellery has always been more than adornment in India—it is heritage, investment, and identity. For decades, natural diamonds ruled the luxury segment. But the landscape is shifting. With lab grown diamonds entering the mainstream, buyers are rethinking what defines true luxury.
In 2025, India is not only one of the largest consumers of diamond jewellery but also a global hub for lab grown diamond manufacturing. As younger generations seek value, sustainability, and transparency, lab grown diamonds are emerging as the future of luxury jewellery in India.
Here are 9 compelling reasons driving this revolution.
1. Lab Grown Diamonds Are Real Diamonds
One of the most persistent myths is that lab grown diamonds are “fake” or “synthetic.” In reality, they are chemically, physically, and optically identical to natural diamonds. Both are made of pure carbon, score 10 on the Mohs scale of hardness, and display the same brilliance.
The only difference is their origin: natural diamonds form deep in the earth, while lab grown diamonds are created in a controlled laboratory environment using CVD (Chemical Vapor Deposition) or HPHT (High Pressure High Temperature) technology.
For buyers, this means they get the same sparkle and durability—without compromise.
2. Price Advantage Without Sacrificing Quality
A key reason for the rising popularity of lab grown diamonds is affordability. On average, lab grown diamonds are 30–50% cheaper than mined diamonds of the same carat, cut, clarity, and color.
This allows buyers to:
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Upgrade to larger stones within the same budget.
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Access premium clarity and cut grades without overspending.
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Purchase more pieces for occasions like weddings or anniversaries.
For example, a 1 carat natural diamond ring may cost ₹4–5 lakhs, while a 1 carat lab grown diamond ring costs around ₹1.5–2 lakhs.
Luxury is no longer about overpaying—it is about smart choices with no compromise on beauty.
3. Sustainability & Ethical Responsibility
Mining diamonds involves heavy environmental costs—deforestation, water consumption, carbon emissions, and social issues related to labor.
Lab grown diamonds, on the other hand, are produced with a significantly lower carbon footprint. Many are grown using renewable energy, making them eco-friendly and ethically responsible.
In a world where conscious consumerism is on the rise, sustainable luxury is the new status symbol.

4. Rising Acceptance Among Millennials and Gen Z
Today’s buyers don’t just want jewellery; they want jewellery with meaning. Surveys show that:
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60% of Indian millennials prefer sustainable jewellery options.
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Gen Z brides are more likely to choose lab grown diamonds for their engagement rings.
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Celebrity endorsements—from Bollywood to Hollywood—are making lab grown diamonds aspirational.
This generational shift ensures lab grown diamonds are not a passing trend but a growing movement.

5. Certified and Trusted
Every Ivana lab grown diamond comes with certification from IGI (International Gemological Institute), ensuring authenticity and transparency.
Certification guarantees:
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Verified 4Cs grading.
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Confidence in purchase.
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Resale credibility.
This makes lab grown diamonds just as trustworthy as natural diamonds in the luxury market.
6. Versatility in Design
Because lab grown diamonds are more affordable, designers and buyers have greater flexibility to experiment. Engagement rings, bridal sets, earrings, bangles, and pendants—all can feature larger or multiple diamonds without crossing budget limits.
Ivana’s designers are using lab grown stones to create bold, contemporary pieces that would have been prohibitively expensive with mined diamonds. This accessibility is expanding luxury’s creative boundaries.
7. India as a Global Hub
Surat, Gujarat, has already emerged as the world’s center for diamond cutting and polishing. Today, it is also leading the charge in lab grown diamond production. India exports lab grown diamonds to the United States, Europe, and the Middle East, strengthening its position as a global player.
For Indian buyers, this means:
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Better availability.
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Lower costs compared to international markets.
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Assurance of local expertise and craftsmanship.
8. Transparent Value Proposition
One challenge with natural diamonds has always been pricing opacity. Retail markups, rarity premiums, and fluctuating supply chains make it hard for buyers to know the “real” value.
Lab grown diamonds eliminate this problem. Pricing is transparent, driven by carat, cut, clarity, and color, without artificial inflation. This clarity is redefining trust in the jewellery market.
9. Future-Proof Luxury
Luxury is evolving. It is no longer defined by rarity alone but by innovation, sustainability, and inclusivity. Lab grown diamonds check all these boxes.
As global brands and Indian retailers expand lab grown collections, they are becoming a mainstream luxury category. With technology only improving, lab grown diamonds are not just the present—they are the future of fine jewellery.
FAQs on Lab Grown Diamonds
Q1: Are lab grown diamonds durable enough for daily wear?
Yes. They have the same hardness as natural diamonds and are perfect for everyday jewellery.
Q2: Do lab grown diamonds hold value?
They currently have lower resale value compared to natural diamonds but are rapidly gaining acceptance as more buyers embrace them.
Q3: How are lab grown diamonds different from moissanite or cubic zirconia?
Moissanite and CZ are simulants, while lab grown diamonds are real diamonds with identical properties to mined ones.
Q4: Can lab grown diamonds be customized in jewellery?
Absolutely. From solitaires to bridal sets, they can be cut, set, and designed just like natural diamonds.
Conclusion
The definition of luxury is changing. Where once exclusivity and rarity ruled, today’s luxury is about meaning, responsibility, and modern value. Lab grown diamonds embody this shift.
For Indian buyers, they represent the perfect balance of tradition, beauty, affordability, and sustainability. They are not just jewellery—they are a statement about the future you believe in.
At Ivana Jewels, we are proud to be at the forefront of this movement, offering IGI-certified lab grown diamonds that combine timeless craftsmanship with future-ready values.
Explore our Lab Grown Diamond Jewellery Collection and step into the future of luxury.
