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If you've started shopping for lab-grown diamonds in India, you've probably come across both Ivana Jewels and Heer by GIVA. Both brands sell real diamonds grown in a lab instead of mined from the earth, both talk about ethical sourcing, and both promise certification you can trust. But once you dig a little deeper, the two brands are actually built for pretty different kinds of buyers.
Let's break down how they compare, so you can figure out which one fits what you're actually looking for.
The Quick Answer
If you want to see and try on your jewellery before you commit, especially for something significant like an engagement ring or a bridal set, Ivana Jewels is built around that experience with home trials and showrooms across major Indian cities. If you're shopping for everyday, lighter pieces and want to order online without visiting a store, Heer by GIVA leans into that convenience, with entry prices that start much lower.
Neither is "better" in some universal sense. It really comes down to what you're buying and how you like to shop.
Where Each Brand Comes From
Ivana Jewels was built from day one as a dedicated lab-grown diamond jewellery brand, with every piece IGI or SGL certified and crafted in BIS hallmarked 14K or 18K gold. It has grown into a network of showrooms across Surat, Mumbai, Delhi, Noida, Nagpur, Pune, Thane, Chandigarh, Ahmedabad and Hyderabad, and it's picked up media coverage from outlets like The Economic Times and Times Now along the way.
Heer by GIVA comes from a different starting point. GIVA started out as one of India's well-known silver jewellery brands, and Heer is its newer line extending into gold and lab-grown diamonds, aimed at making real diamond jewellery more approachable for first-time buyers. It's a natural next step for a brand that already had a loyal, largely online customer base.
That difference in origin shows up in how each brand operates today.
Certification and Real Diamonds
This one's simple, and it should be non-negotiable no matter which brand you choose. Both Ivana Jewels and Heer by GIVA sell ethically grown real diamonds that are IGI certified, with Ivana Jewels also offering SGL certification. A lab-grown diamond has the exact same chemical structure as a mined one, and neither a jeweller nor a gemologist can tell the difference just by looking at it. What you're paying for is the same 4Cs grading (cut, colour, clarity, carat) and the same certificate of authenticity you'd expect from any diamond purchase.
If you want to go deeper into how certification actually works, Ivana Jewels has a Lab Grown Diamond Certification Guide worth reading before you buy from anyone.
Gold Purity and Craftsmanship
Ivana Jewels crafts its jewellery in BIS hallmarked 14K and 18K gold across all its collections, from engagement rings to bridal jewellery. The focus tends to be on more elaborate, occasion-ready pieces, think solitaire rings, tennis bracelets, statement necklaces and mangalsutras, all designed to hold up as long-term, heirloom-style purchases.
Heer by GIVA works across a wider gold purity range, offering 9K, 14K and 18K gold, which brings its price floor down considerably. This makes sense for a brand whose sweet spot is smaller, everyday pieces like nose pins, delicate studs and simple pendants rather than large bridal sets.
Neither approach is wrong. It just depends on whether you're buying a piece to wear occasionally at big events or something you want on your hand or in your ears every single day.
Price Range
This is probably the starkest difference between the two. Heer by GIVA's lab-grown diamond jewellery starts from around ₹6,000, which makes it genuinely accessible for someone buying their first piece of diamond jewellery, maybe a small pendant or a pair of studs, without spending a lot upfront.
Ivana Jewels covers a much broader spread, with pieces below ₹30k right up through statement bridal pieces well above ₹250k. It's built to serve someone buying a ₹25,000 gift as comfortably as someone buying a multi-lakh bridal set.
If your budget is genuinely tight and you just want a taste of real diamond jewellery, Heer's lower entry point is appealing. If you're shopping for something like an engagement ring or a wedding set where you want more design depth and carat options, Ivana's range gives you more room to move.
Buying Experience: Online vs In-Store
This is where the two brands really diverge.
Ivana Jewels puts a strong emphasis on physical, in-person buying. You can book a home trial and have jewellery brought to you before you decide, or visit one of its showrooms across a dozen Indian cities including Surat, Mumbai, Delhi, Noida, Nagpur, Pune, Thane, Chandigarh, Ahmedabad and Hyderabad to see pieces in person and get expert guidance. For something as personal as an engagement ring or bridal jewellery, that hands-on experience matters to a lot of buyers, and Ivana Jewels also offers a Customise service if you want a design made specifically for you.
Heer by GIVA, on the other hand, is built primarily as an online-first buying experience, backed by GIVA's existing e-commerce infrastructure and a 15-day return window. That works well if you already know your size and style, and you'd rather not spend time on a showroom visit.
If you're the kind of shopper who needs to physically try something on before spending real money on it, this single factor might decide things for you.
Buyback, Exchange and Long-Term Value
Both brands understand that diamond jewellery is a long-term purchase, and both offer lifetime buyback and exchange on their lab-grown diamond pieces, so your investment isn't locked in the day you buy it. Ivana Jewels backs this with an 80% buyback policy alongside a lifetime warranty and secured, insured shipping on every order. This kind of assurance is worth checking closely before you buy from any brand, since the fine print (like minimum holding periods or condition requirements) can vary.
Design Range and Occasion Coverage
Ivana Jewels covers a genuinely wide occasion range. It has dedicated collections for bridal jewellery, engagement rings, workwear pieces, festive jewellery, and even a Polki collection for those who want a more traditional, heritage-inspired look alongside contemporary lab-grown diamond designs. There's also a Ready to Ship collection if you need something within 48 hours instead of waiting on a made-to-order piece.
Heer by GIVA leans more toward minimal, everyday-wearable gold and diamond pieces, drawing on GIVA's existing design language from its silver jewellery line. It's less focused on heavy bridal sets and more on pieces you'd wear on a regular Tuesday.
So, Which One Should You Pick?
Here's a simple way to think about it:
Go with Ivana Jewels if you're buying an engagement ring, bridal set, or a significant gifting piece, you want to try before you buy through a home trial or in-store visit, you live near one of its showroom cities, or you want a wider carat and price range to choose from.
Go with Heer by GIVA if you want a lower-cost entry point into real diamond jewellery, you're comfortable buying online without an in-person trial, and you're after smaller, everyday pieces rather than bridal or statement jewellery.
Whichever you choose, don't skip the basics: check that the diamonds are IGI or SGL certified, confirm the gold is BIS hallmarked, and read the buyback and exchange terms carefully before you pay.
FAQs
Are lab-grown diamonds from Ivana Jewels and Heer by GIVA real diamonds?
Yes. Lab-grown diamonds are genuine diamonds, chemically, physically and optically identical to mined diamonds. What differs is only where they're formed, not what they're made of. Both brands sell certified, ethically grown real diamonds rather than diamond simulants like moissanite or cubic zirconia.
Which brand is more affordable, Ivana Jewels or Heer by GIVA?
Heer by GIVA generally has a lower entry price, with pieces starting from around ₹6,000, since it works with 9K gold and smaller designs. Ivana Jewels covers a much wider range, from budget-friendly pieces to elaborate bridal jewellery, so it can work for both smaller gifts and larger investment purchases.
Does Ivana Jewels offer home trials before I buy?
Yes. Ivana Jewels offers home trials so you can see and try on your jewellery before making a decision, along with in-store appointments across cities like Surat, Mumbai, Delhi, Noida, Nagpur, Pune, Thane, Chandigarh, Ahmedabad and Hyderabad.
Is the gold used in these brands' jewellery certified?
Yes. Ivana Jewels crafts its jewellery in BIS hallmarked 14K and 18K gold. Heer by GIVA works across 9K, 14K and 18K gold. Always check for hallmarking on any gold jewellery purchase, regardless of brand.
What certification do the lab-grown diamonds carry?
Ivana Jewels certifies its lab-grown diamonds through IGI and SGL, among other reputed gemological labs. Heer by GIVA also uses IGI certification. Look for the certificate number on your invoice so you can verify it independently.
Can I exchange or return my jewellery later if I change my mind about the design?
Both brands offer lifetime buyback and exchange on their lab-grown diamond jewellery, so you're not locked into your original purchase forever. Ivana Jewels backs this with an 80% buyback policy and a lifetime warranty. It's worth reading each brand's buyback and exchange policy in full before you buy.
Ready to see the difference for yourself? Browse Ivana Jewels' full lab-grown diamond collection, explore the bridal jewellery range, or book a home trial at a showroom near you.
