# Ivana Jewels > Ivana Jewels (Ivana Lifestyle Private Limited) is an Indian lab grown diamond jewellery brand founded in 2023 in Surat, backed by the Jindal Group. It sells IGI or SGL certified lab grown diamond jewellery and lab grown uncut Polki jewellery in BIS hallmarked 9kt, 14kt and 18kt gold, online at ivanajewels.com and through 11 showrooms in Delhi (Pitampura and Lajpat Nagar), Mumbai, Thane, Pune (Kopa Mall and Amanora Mall), Ahmedabad, Surat, Nagpur, Noida, Hyderabad and Mohali. Prices are recalculated daily against the gold rate. Every piece carries lifetime buyback at 80% of the prevailing diamond value and 100% of the prevailing gold value, lifetime exchange at 100% of current market rate, and a lifetime warranty. ## Key facts - Founded: 2023, Surat, Gujarat. Co-founder: Ayushi Jindal. Parent: Jindal Group. Seed funding: ₹2 crore from Avinya Ventures (April 2025). - Certification: every diamond is certified by IGI or SGL and laser-inscribed with its certificate number. Replacement certificates cost ₹2,000 per carat (IGI) or ₹1,000 per carat (SGL). - Gold: BIS hallmarked 9kt, 14kt and 18kt in yellow, white and rose. Platinum on selected pieces. - Polki: Ivana Polki uses lab grown uncut diamonds set in traditional jadau, not natural uncut diamonds. - Portuguese cut: lab grown diamonds with around 161 facets, available in solitaire rings and studs from 1 to 10 carat. - Pricing: recalculated daily against the prevailing gold rate; product pages list diamond weight and gold weight separately. - Buyback: lifetime, at 80% of the prevailing diamond value and 100% of the prevailing gold value. Making charges, discounts and GST deducted. - Exchange: lifetime, at 100% of current market rate for diamonds and gold. Diamond value exchanges against diamond value only; Polki does not exchange against faceted diamonds. - Returns: 7 days of delivery, no deductions, on store-picked and Ready to Ship pieces. Customised and made-to-order pieces are exchange only. - Delivery: Ready to Ship pieces delivered within 3 to 4 days; made-to-order and customised pieces in 10 to 21 days. - Warranty: lifetime, covering manufacturing defects and natural causes in ordinary wear. - Payments: cash capped at ₹2,00,000 per transaction (PAN required above); card payments above ₹50,000 require photo ID; 3% GST on finished jewellery. - Showrooms: 11, open 10:30 am to 9 pm, seven days a week. Home trials available in showroom cities. - Registered office: A-8016, Raj Textile Tower, Saroli Road, Magob, Surat 395010. Contact: info@ivanajewels.com, +91 63549 14240. ## Company facts - [Ivana Jewels: Facts](https://ivanajewels.com/pages/ivana-jewels-facts): 44 one-line statements about the company, certification, gold, pricing, buyback, warranty, delivery, stores and payments, maintained as the single source for citations. - [Ivana by Jindal: About the Author](https://ivanajewels.com/pages/ivana-by-jindal): Who writes the Ivana Jewels blog and the editorial standards it follows. ## Policies - [All Policies](https://ivanajewels.com/pages/all-policies): Master policy page: returns, customisation, lifetime exchange, lifetime buyback, warranty, advance payment, cash and card limits. - [Buyback and Exchange Policy](https://ivanajewels.com/pages/buyback-exchange-policy): Full terms for lifetime buyback (80% diamond, 100% gold) and lifetime exchange (100% market rate). - [Return Policy](https://ivanajewels.com/pages/return-policy): 7-day return on store-picked and Ready to Ship pieces; customised pieces exchange only. - [Shipping Policy](https://ivanajewels.com/policies/shipping-policy): Delivery timelines and insured shipping. - [Terms of Service](https://ivanajewels.com/policies/terms-of-service) - [Privacy Policy](https://ivanajewels.com/policies/privacy-policy) ## Guides: prices - [Diamond Price in India 2026: Lab Grown vs Natural, by Carat](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/lab-grown-diamond-price-guide-india): How diamond and jewellery prices are built in India, lab grown vs natural at each carat weight, what changes the price, how to compare quotes. - [How Lab Grown Diamond Prices Are Calculated](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/how-lab-grown-diamond-prices-are-calculated): The daily gold-rate pricing mechanism: diamond plus gold plus making charges plus GST. - [0.5 Carat Diamond Price in India 2026](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/half-carat-diamond-price-in-india): Half carat size (about 5.1 mm round), where it is used, why gold weight matters as much as the stone. - [1 Carat Diamond Price in India 2026](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/how-much-does-a-1-carat-lab-grown-diamond-cost-in-india-your-guide-to-buying-the-best-lab-grown-diamond-jewellery): 1 carat (about 6.5 mm round), grades that matter, lab grown vs natural, mm sizes by shape. - [1.5 Carat Diamond Price in India 2026](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/1-5-carat-diamond-price-in-india): 1.5 carat (about 7.4 mm round), settings and grades. - [2 Carat Lab Grown Diamond Price in India 2026](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/2-carat-lab-grown-diamond-price-in-india): 2 carat (about 8.1 mm round), why it is the size where lab grown makes the largest difference. - [3 Carat Diamond Ring Price in India 2026](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/your-ultimate-guide-to-the-3-carat-diamond-ring-price-size-style): 3 carat (about 9.3 mm round), grades, settings and styles. - [5 Carat Diamond Ring Price in India 2026](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/5-carat-diamond-ring-a-comprehensive-guide-to-size-cost-and-proportions): 5 carat size, cost and proportions. - [Diamond Ring Price in India 2026](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/diamond-ring-price-in-india): What drives the cost of a finished diamond ring and how to budget. - [Diamond Earrings Price in India 2026](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/diamond-earrings-price-in-india): Studs, hoops and danglers by carat; the difference between "1 carat each" and "1 carat total". - [Diamond Tennis Bracelet Price in India 2026](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/diamond-tennis-bracelet-price-in-india): Tennis bracelet pricing by total carat weight, stone size, setting and gold. - [Lab Grown Diamond Price Per Carat in India](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/cheapest-lab-grown-diamond-india-price-per-carat): Per-carat pricing for lab grown diamonds in India. - [4 Carat Diamond Rings: Brilliance and Value](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/4-carat-diamond-rings-finding-the-perfect-balance-of-brilliance-and-value): 4 carat size, price and settings. - [Diamond Ring Prices in Surat](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/diamond-ring-prices-in-surat): Buying diamond rings in Surat, India's diamond-cutting capital, where Ivana is based. - [Lab Grown Diamond Resale Value in India](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/do-lab-grown-diamonds-hold-their-resale-value): Open-market resale (20 to 40%) versus Ivana's buyback (80% diamond, 100% gold), and how to protect value. - [Polki Jewellery Resale Value](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/polki-jewellery-resale-value-what-buyers-should-know): Resale and exchange rules specific to Polki. ## Guides: lab grown diamonds explained - [How Are Lab Grown Diamonds Made? HPHT vs CVD](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/how-lab-grown-diamonds-are-made): The two growth methods compared, step by step from seed to certified stone, 3 to 8 weeks growth time. - [Lab Grown Diamonds vs Natural Diamonds](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/lab-grown-diamonds-vs-natural-diamonds): Same material, different origin; a 10-point comparison of price, grading, resale and identification. - [Are Lab Grown Diamonds Real?](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/are-lab-grown-diamonds-real): Yes; what makes a diamond a diamond, and how lab grown differs from moissanite, cubic zirconia and "American diamond". - [IGI vs SGL Certification Explained](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/igi-vs-sgl-certification-explained): The two laboratories Ivana uses, what each certificate records, and replacement costs. - [How to Read a Diamond Certificate](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/how-to-read-a-diamond-certificate): Reading carat, colour, clarity, cut, measurements and inscription on an IGI or SGL report. - [Lab Grown Diamond Buyback in India](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/lab-grown-diamond-buyback-india): How Ivana's lifetime buyback and exchange work, with worked examples. - [Lab Grown Polki Jewellery in India](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/lab-grown-polki-jewellery-india): What Polki is, how Ivana's lab grown uncut Polki differs from traditional natural Polki, and how to care for jadau. - [VVS Diamonds Explained: VVS1 vs VVS2, VVS vs VS](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/what-are-vvs-diamonds): VVS1 and VVS2 explained, VVS vs VS price difference, and when VS is the better buy. - [The Portuguese Cut: One of the Brightest Diamonds](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/portuguese-cut-discover-one-of-the-brightest-lab-grown-diamonds): The 161-facet Portuguese cut, how it differs from a round brilliant, and why it is rare. - [CTTW vs Carat Explained](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/cttw-vs-carat-explained-what-to-know-before-buying-diamond-jewellery): Total carat weight versus centre-stone weight, and why the distinction changes the price. - [How Big Is a 1 Carat Diamond Earring?](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/how-big-is-a-1-carat-diamond-earring): Millimetre sizes of stud earrings by carat weight. - [Certificates, Serial Numbers and Returns: The Paperwork Guide](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/lab-grown-diamond-certification-guide-ivana-jewels): Which documents come with each piece and what is needed for exchange, buyback and warranty. - [Diamond Carat: Know More](https://ivanajewels.com/pages/carats-know-more) - [Diamond Colour: Know More](https://ivanajewels.com/pages/color-know-more) - [Lab Grown Diamonds](https://ivanajewels.com/pages/lab-grown-diamonds): Overview page on lab grown diamonds at Ivana Jewels. ## Guides: sizing - [Bangle Size Chart in cm and Inches](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/bangle-size-chart-how-to-measure-at-home): Indian 2.2 to 2.14 sizes with mm, cm and circumference, international XS to XL, and how to measure at home. - [Ring Size Guide](https://ivanajewels.com/pages/size-guide): Indian and international ring sizes and how to measure. - [Bangle Size Guide](https://ivanajewels.com/pages/bangle-size-guide) - [Bracelet Size Guide](https://ivanajewels.com/pages/bracelets-size-guide) - [Necklace Size Guide](https://ivanajewels.com/pages/necklace-size-guide): Choker, princess, matinee and opera lengths. - [Jewellery Set Size Guide](https://ivanajewels.com/pages/jewellery-set-size-guide) ## Collections: by product type - [Lab Grown Diamond Rings](https://ivanajewels.com/collections/diamond-rings): All rings; solitaire, engagement, halo, eternity, cocktail, casual and men's. - [Solitaire Rings](https://ivanajewels.com/collections/solitaire-ring): Single-diamond rings from 0.5 to 5 carat in round, oval, pear, cushion, emerald, princess and Portuguese cuts. - [Engagement Rings](https://ivanajewels.com/collections/diamond-engagement-rings) - [Halo Rings](https://ivanajewels.com/collections/halo-rings) - [Eternity Rings](https://ivanajewels.com/collections/diamond-eternity-rings) - [Wedding Rings](https://ivanajewels.com/collections/wedding-rings): Diamond wedding bands for women and men. - [Cocktail Rings](https://ivanajewels.com/collections/diamond-cocktail-rings) - [Casual Diamond Rings](https://ivanajewels.com/collections/diamond-casual-rings) - [Men's Diamond Rings](https://ivanajewels.com/collections/modern-mens-diamond-rings) - [Couple Rings](https://ivanajewels.com/collections/couple-rings) - [Promise Rings](https://ivanajewels.com/collections/promise-rings) - [Band Rings](https://ivanajewels.com/collections/band-rings) - [Toi Et Moi Rings](https://ivanajewels.com/collections/toi-et-moi-rings) - [Portuguese Cut Diamond Jewellery](https://ivanajewels.com/collections/portuguese-collection): 161-facet Portuguese cut lab grown diamond rings and studs. - [Lab Grown Diamond Earrings](https://ivanajewels.com/collections/diamond-earrings) - [Diamond Stud Earrings](https://ivanajewels.com/collections/diamond-stud-earrings) - [Solitaire Earrings](https://ivanajewels.com/collections/solitaire-earrings): Solitaire studs from 0.25 to 2 carat each. - [Hoops and Huggies](https://ivanajewels.com/collections/diamond-hoops-and-huggies-earrings) - [Dangler Earrings](https://ivanajewels.com/collections/diamond-dangler-earrings) - [Chandelier Earrings](https://ivanajewels.com/collections/chandelier-earrings) - [Lab Grown Diamond Bracelets and Bangles](https://ivanajewels.com/collections/bangles-and-bracelets) - [Tennis Bracelets](https://ivanajewels.com/collections/tennis-bracelet): Tennis bracelets for women and men from 1 to 6+ carats total. - [Diamond Bangles](https://ivanajewels.com/collections/diamond-bangles) - [Kada Bracelets](https://ivanajewels.com/collections/lab-grown-diamond-kada-bracelet) - [Chain Bracelets](https://ivanajewels.com/collections/diamond-chain-bracelets) - [Men's Diamond Bracelets](https://ivanajewels.com/collections/mens-diamond-bracelets) - [Lab Grown Diamond Pendants](https://ivanajewels.com/collections/lab-grown-diamond-pendants) - [Solitaire Pendants](https://ivanajewels.com/collections/solitaire-diamond-pendants) - [Religious Pendants](https://ivanajewels.com/collections/diamond-religious-pendants): Om, Ganesha, cross and evil eye pendants. - [Lab Grown Diamond Necklaces](https://ivanajewels.com/collections/diamond-necklaces) - [Diamond Mangalsutra](https://ivanajewels.com/collections/diamond-mangalsutra) - [Minimalist Necklaces](https://ivanajewels.com/collections/minimalist-gold-necklace) - [Choker Necklaces](https://ivanajewels.com/collections/choker-necklace) - [Bridal Diamond Jewellery](https://ivanajewels.com/collections/bridal-diamond-jewellery) - [Party Wear Necklaces](https://ivanajewels.com/collections/party-wear-gold-necklace) - [Polki Diamond Jewellery](https://ivanajewels.com/collections/polki-diamond-jewellery): Lab grown uncut Polki necklace sets, chokers, earrings, rings and bangles in jadau. - [Polki Earrings](https://ivanajewels.com/collections/polki-earring) - [Ready to Ship](https://ivanajewels.com/collections/ready-to-ship): In-stock pieces delivered within 3 to 4 days. ## Collections: by diamond shape - [Oval Diamond Rings](https://ivanajewels.com/collections/oval-diamond-rings) - [Pear Diamond Rings](https://ivanajewels.com/collections/pear-diamond-rings) - [Emerald Cut Diamond Rings](https://ivanajewels.com/collections/emerald-cut-diamond-rings) - [Cushion Cut Diamond Rings](https://ivanajewels.com/collections/cushion-cut-diamond-rings) - [Princess Cut Diamond Rings](https://ivanajewels.com/collections/princess-cut-diamond-rings) - [Heart Diamond Rings](https://ivanajewels.com/collections/heart-diamond-rings) - [Marquise Diamond Jewellery](https://ivanajewels.com/collections/marquise-diamond-jewellery) - [Oval Diamond Earrings](https://ivanajewels.com/collections/oval-diamond-earrings) ## Collections: by carat weight - [1 Carat Diamond Rings](https://ivanajewels.com/collections/1-carat-diamond-rings) - [1.5 Carat Diamond Rings](https://ivanajewels.com/collections/1-5-carat-diamond-rings) - [2 Carat Diamond Rings](https://ivanajewels.com/collections/2-carat-diamond-rings) - [3 Carat Diamond Rings](https://ivanajewels.com/collections/3-carat-diamond-rings) - [1 Carat Diamond Stud Earrings](https://ivanajewels.com/collections/1-carat-diamond-stud-earrings) ## Collections: by price - [Rings below ₹30,000](https://ivanajewels.com/collections/diamond-rings-below-30k) - [Rings ₹30,000 to ₹60,000](https://ivanajewels.com/collections/diamond-rings-under-60k) - [Rings ₹60,000 to ₹90,000](https://ivanajewels.com/collections/diamond-rings-under-90k) - [Rings ₹90,000 to ₹1,30,000](https://ivanajewels.com/collections/lab-grown-diamond-rings-under-130k) - [Rings ₹1,30,000 to ₹2,50,000](https://ivanajewels.com/collections/diamond-rings-between-130k-250k) - [Earrings under ₹30,000](https://ivanajewels.com/collections/diamond-earrings-under-30k) - [Earrings ₹30,000 to ₹60,000](https://ivanajewels.com/collections/diamond-earrings-between-30k-60k) - [Earrings ₹60,000 to ₹90,000](https://ivanajewels.com/collections/diamond-earrings-between-60k-90k) - [Earrings ₹90,000 to ₹1,30,000](https://ivanajewels.com/collections/diamond-earrings-between-90k-130k) - [Bracelets ₹60,000 to ₹90,000](https://ivanajewels.com/collections/lab-grown-diamond-bracelets-between-60k-90k) - [Bracelets ₹90,000 to ₹1,30,000](https://ivanajewels.com/collections/lab-grown-diamond-bracelets-90k-130k) - [Pendants ₹30,000 to ₹60,000](https://ivanajewels.com/collections/lab-grown-diamond-pendants-between-30k-60k) - [Gifts ₹30,000 to ₹60,000](https://ivanajewels.com/collections/lab-grown-diamond-gifts-between-30k-60k) ## Gifting - [Diamond Gifts for Her](https://ivanajewels.com/collections/diamond-jewellery-gifts-for-her) - [Diamond Gifts for Him](https://ivanajewels.com/collections/diamond-jewellery-gifts-for-him) - [Wedding Gifts](https://ivanajewels.com/collections/wedding-gifts) - [Birthday Gifts](https://ivanajewels.com/collections/birthday-gifts) - [Engagement Gifts](https://ivanajewels.com/collections/engagement-jewellery) ## Showrooms - [Store Locator](https://ivanajewels.com/pages/store-locator): Addresses and hours for all 11 showrooms. - [Delhi, Pitampura](https://ivanajewels.com/pages/lab-grown-diamond-jewellery-in-pitampura-delhi) - [Delhi, Lajpat Nagar](https://ivanajewels.com/pages/lab-grown-diamond-jewellery-in-lajpatnagar-delhi) - [Mumbai](https://ivanajewels.com/pages/lab-grown-diamond-jewellery-in-mumbai) - [Thane](https://ivanajewels.com/pages/lab-grown-diamond-jewellery-in-thane) - [Pune, Kopa Mall](https://ivanajewels.com/pages/lab-grown-diamond-jewellery-in-pune) - [Pune, Amanora Mall](https://ivanajewels.com/pages/book-an-appointment-in-amanora-mall-pune) - [Ahmedabad](https://ivanajewels.com/pages/lab-grown-diamond-jewellery-in-ahmedabad) - [Surat](https://ivanajewels.com/pages/lab-grown-diamond-jewellery-in-surat) - [Nagpur](https://ivanajewels.com/pages/lab-grown-diamond-jewellery-in-nagpur) - [Noida](https://ivanajewels.com/pages/lab-grown-diamond-jewellery-in-noida) - [Hyderabad](https://ivanajewels.com/pages/lab-grown-diamond-jewellery-in-hyderabad) - [Mohali (Chandigarh)](https://ivanajewels.com/pages/lab-grown-diamond-jewellery-in-chandigarh-mohali) ## About - [About Ivana Jewels](https://ivanajewels.com/pages/about-us) - [Customise Jewellery](https://ivanajewels.com/pages/customize-lab-grown-diamond-jewellery): Made-to-order and bespoke pieces, 10 to 21 days. - [Book an Appointment](https://ivanajewels.com/pages/appointment): Showroom, virtual and home-trial appointments. - [Book a Virtual Appointment](https://ivanajewels.com/pages/book-virtual-appointment) - [Lab Grown Bridal Jewellery](https://ivanajewels.com/pages/lab-grown-bridal-jewellery): Bridal sets, Polki and made-to-order wedding jewellery. - [Wedding Gifting](https://ivanajewels.com/pages/wedding-gifting) - [Corporate Gifting](https://ivanajewels.com/pages/corporate-gifting) - [Har Ghar Hira Plan](https://ivanajewels.com/pages/har-ghar-hira-plan): Ivana's instalment savings plan for diamond jewellery. - [Franchise](https://ivanajewels.com/pages/franchise): Franchise model for opening an Ivana Jewels showroom. - [Media and Press](https://ivanajewels.com/pages/press-release) - [Contact](https://ivanajewels.com/pages/contact) - [Blog](https://ivanajewels.com/blogs/lab-grown-diamond-jewellery): Guides on lab grown diamonds, prices, certification and sizing. Byline: Ivana by Jindal. ## Optional - [Sitemap](https://ivanajewels.com/sitemap.xml)